Privacy Policy
Urban Beauty respects your privacy and is committed to handling personal information responsibly and transparently.
This Privacy Policy explains how we collect, use, disclose, retain, and otherwise process personal information when you visit or use our Shopify store, purchase products from us, communicate with us, interact with our advertisements, or otherwise use our services.
Our store is operated using Shopify and may use third-party services, including advertising and analytics services such as TikTok. Depending on where you live, additional privacy rights and requirements may apply.
1. Information We Collect
Depending on how you interact with Urban Beauty, we may collect information such as:
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Your first and last name;
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Email address;
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Phone number;
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Billing and shipping information;
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City, province or state, postal or ZIP code, and country or region;
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Order, checkout, transaction, and purchase information;
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Products viewed, searched for, added to your cart, or purchased;
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Account or registration information, if applicable;
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Communications you send to us;
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Device and browser information;
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IP address and similar technical information;
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Cookie identifiers and similar online identifiers;
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Information about how you interact with our store, advertisements, and services; and
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Other information you choose to provide to us.
We may collect information directly from you, automatically through our website and related technologies, or through service providers and business partners that support our store.
2. How and Why We Use Information
We may use personal information to:
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Process and fulfill purchases;
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Provide products and services you request;
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Process payments and manage checkout;
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Communicate with you about your orders, requests, or account;
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Provide customer service;
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Operate, maintain, secure, and improve our store;
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Detect or help prevent fraud, misuse, security incidents, or other harmful activity;
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Understand how customers interact with our store;
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Measure the effectiveness of advertising and marketing;
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Personalize advertising where permitted and consistent with your choices;
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Create and manage advertising audiences where permitted;
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Attribute purchases or other store activity to advertisements;
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Comply with applicable legal, regulatory, tax, accounting, or other obligations; and
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Protect our rights, customers, business, and services.
Where consent is required, we seek to provide information about the nature, purposes, and consequences of the relevant collection, use, or disclosure so that customers can make an informed choice.
3. Advertising and TikTok Data Sharing
Urban Beauty uses the official TikTok Shopify sales channel and may use TikTok advertising technologies to measure advertising performance, understand activity on our store, create or manage audiences, personalize and improve advertising, optimize advertising campaigns, and attribute purchases and other actions to advertisements.
Depending on the features we enable, our Shopify data-sharing settings, your interactions with our store, your consent choices, and applicable law, these technologies may include:
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TikTok Pixel;
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TikTok Events API;
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Advanced Matching, where enabled;
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Shopify APIs;
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Shopify Order APIs;
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Shopify Customer API;
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Cookies and similar technologies; and
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Other supported integrations between Shopify and TikTok.
Store Events That May Be Shared With TikTok
Depending on our configuration and your interaction with our store, events shared with TikTok may include:
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View Content — for example, viewing a product or page;
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Search — searching for products or content;
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Add to Cart — adding a product to your shopping cart;
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Initiate Checkout — beginning the checkout process;
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Add Payment Information — entering or submitting payment-related information during checkout;
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Complete Payment — completing a purchase; and
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Complete Registration — completing an applicable registration process.
Information That May Be Shared With TikTok
Depending on your interaction, consent choices, applicable law, and the data-sharing settings and features enabled for our store, information shared with TikTok may include:
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Email address;
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Phone number;
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First and last name;
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City;
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Province or state;
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Postal or ZIP code;
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Country or region;
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Order, checkout, and purchase information; and
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Device, browser, cookie, and online activity information.
Some information may be transformed, hashed, or otherwise processed before transmission where supported by the applicable technology. Hashing does not necessarily make information anonymous, and we do not describe such information as anonymous solely because it has been hashed.
Information may be transmitted using browser-based tracking, such as TikTok Pixel, and server-based connections, including TikTok Events API and applicable Shopify APIs such as Shopify Order APIs and Shopify Customer API.
These technologies can help TikTok and Urban Beauty understand whether an advertisement contributed to a store visit, checkout, purchase, or other event and may support advertising measurement, optimization, audience creation, and personalization where permitted.
The exact information shared may vary based on the features and data-sharing level enabled in Shopify, the technologies available at the time, your consent choices, your browser or device settings, and applicable law.
We do not state in this Privacy Policy that Urban Beauty “sells” personal information. Whether a particular disclosure is legally considered a “sale,” “sharing,” or another form of processing may depend on the applicable privacy law, the specific technology involved, and our current practices and settings.
4. Cookies and Tracking Technologies
Urban Beauty, Shopify, TikTok, and other authorized service providers may use cookies, pixels, tags, APIs, local storage, and similar technologies.
These technologies may be used to:
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Keep the store functioning;
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Remember preferences;
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Support checkout and shopping-cart functionality;
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Maintain security;
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Understand store traffic and customer interactions;
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Measure advertising effectiveness;
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Attribute purchases and conversions to advertisements;
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Create or manage advertising audiences; and
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Personalize advertising where permitted.
Where available and required, you may manage cookie choices through our store's cookie banner or privacy preference controls. You can also manage or block cookies through your browser settings.
Disabling advertising or other non-essential cookies may reduce advertising personalization and affect our ability to measure advertising performance accurately. It should not prevent basic store functions that rely only on technologies necessary to operate the store, although some preferences or non-essential features may work differently.
Blocking all cookies, including essential cookies, through your browser may affect certain store functionality.
5. When Information Is Shared With Service Providers
We may disclose personal information to service providers and business partners that help us operate Urban Beauty and provide our services.
These may include:
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Shopify and providers supporting our ecommerce store;
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Payment processors;
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Shipping, delivery, and fulfillment providers;
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Advertising and marketing providers, including TikTok;
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Analytics and technology providers;
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Fraud prevention and security providers;
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Customer service providers; and
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Professional advisers or other providers where reasonably necessary for legitimate business or legal purposes.
We seek to limit disclosures to information reasonably necessary for the relevant purpose and to handle personal information in accordance with applicable privacy requirements.
We may also disclose information when required or permitted by applicable law, to respond to lawful requests, to enforce our agreements, to investigate fraud or security incidents, or to protect our customers, rights, property, business, or services.
6. International Processing and Storage
Urban Beauty is a Canadian store, but Shopify, TikTok, and other service providers may process, transfer, access, or store personal information in Canada, the United States, or other countries or regions in which they or their service providers operate.
When personal information is processed outside your province or country, it may be subject to the laws of the jurisdiction where it is processed and may be accessible to courts, law-enforcement agencies, regulators, or other authorities in accordance with those laws.
Where required, we take reasonable steps appropriate to our role to address privacy requirements relating to service providers and cross-border processing.
7. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or subsequently authorized, and as required or permitted by applicable law.
The appropriate retention period may depend on factors such as:
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The type of information;
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Why the information was collected;
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Whether an order, account, or customer relationship remains active;
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Legal, tax, accounting, recordkeeping, or contractual requirements;
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Fraud prevention and security needs; and
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The need to establish, exercise, or defend legal claims.
We do not specify a fixed retention period in this Privacy Policy because different categories of information may need to be retained for different periods.
Our service providers may maintain information according to their own applicable retention practices and legal obligations.
8. Customer Privacy Rights and Choices
Depending on your location and applicable privacy law, you may have rights concerning your personal information.
These may include rights to:
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Request access to personal information we hold about you;
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Request correction of inaccurate or incomplete personal information;
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Ask questions about how your information is collected, used, or disclosed;
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Withdraw consent to certain processing, subject to legal or contractual restrictions and reasonable notice;
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Request deletion or other handling of personal information where applicable;
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Manage certain marketing communications;
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Manage cookie or advertising preferences where available; and
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Exercise additional rights available under the privacy laws that apply where you live.
Certain rights are subject to exceptions or limitations under applicable law. We may also need to verify your identity before completing certain privacy requests.
Canadian customers may have rights under applicable federal or provincial privacy legislation. Customers located outside Canada may have additional rights under the laws applicable to them.
9. Withdrawing Consent and Managing Cookies
Where our processing relies on your consent, you may withdraw that consent, subject to applicable legal or contractual restrictions and reasonable notice.
You may be able to change your cookie preferences through the cookie banner or privacy controls available on our store. You can also adjust your browser settings to block or delete cookies.
If you withdraw consent for advertising cookies or disable them, you may receive advertising that is less personalized, and our ability to measure advertising effectiveness or attribute purchases to advertisements may be reduced. Disabling advertising cookies should not prevent basic store functions, although disabling essential technologies may affect the operation of the store.
You may also contact us at [CONTACT EMAIL] if you have questions about withdrawing consent or exercising an applicable privacy right.
Withdrawal of consent does not necessarily require deletion of information that we are permitted or required to retain under applicable law.
10. Meaningful Consent
We aim to provide clear information about our personal-information practices so that customers can understand:
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What information is collected;
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Why it is collected, used, or disclosed;
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Which organizations or categories of organizations may receive it; and
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The reasonably foreseeable consequences of their privacy choices.
Where collection, use, or disclosure is not necessary to provide a requested product or service, we seek to provide appropriate choices where required by applicable law.
The form of consent may vary depending on the circumstances, the sensitivity of the information, reasonable customer expectations, and applicable legal requirements.
11. Security
We use reasonable administrative, technical, and organizational measures appropriate to our business to help protect personal information.
However, no internet transmission, electronic storage system, or security measure can guarantee absolute security.
12. Third-Party Services and Links
Our store may contain links to or integrate with services operated by third parties, including Shopify, TikTok, payment providers, social-media platforms, and other service providers.
Their handling of information may also be governed by their own privacy notices and terms. We encourage you to review the privacy information provided by third-party services you use.
13. Contact Us About Privacy
If you have questions about this Privacy Policy, our privacy practices, your personal information, withdrawing consent, or exercising an applicable privacy right, please contact:
Urban Beauty
Email: [contacturbanbeauty92@gmail.com]
Business Address: [Frenchpark circle, Brampton , ON]
Please do not insert a privacy officer's name, legal entity name, or other business information here unless it accurately reflects Urban Beauty's current business records and privacy practices.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, service providers, advertising integrations, legal requirements, or other operational reasons.
When we update this Privacy Policy, we will update the “Last Updated” date above and provide any additional notice or obtain consent where required by applicable law.
We encourage customers to review this Privacy Policy periodically for information about our current privacy practices.
Review Note — Not Part of the Published Policy
Before publishing this policy, Urban Beauty should confirm that the descriptions above match the store's actual Shopify and TikTok configuration, particularly:
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The selected TikTok customer data-sharing level;
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Whether Advanced Matching is enabled;
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Whether TikTok Pixel and Events API are active;
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Which customer events are actually being transmitted;
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Which Shopify APIs are currently being used;
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The store's cookie banner and consent configuration;
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The appropriate contact email;
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Any required business contact information; and
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Any applicable provincial, federal, or international privacy requirements.
This draft should be reviewed against Urban Beauty's actual settings before publication.